Biggest Live rum Twitter tasting hosted by Appleton Estate Rum

Appleton Rum held the biggest online rum tasting the nation had ever seen, as rum aficionados from around the UK signed up, via facebook, to receive their FREE rum tasting kit and join Peter Holland from TheFloatingRumShack.com, Appleton® Estate Jamaica Rum’s Senior Blender, David Morrison – joining from Jamaica, and the Top 10 food and drinks bloggers & journalists on a tasting adventure, as they tweeted from their very own homes.

“#RumLive received 1073 tweets over the campaign period, 899 of those came in the hub of the action that evening, as 100 UK tweet tasters, Appleton® Estate Jamaica RumSenior Blender David Morrison and eight key drinks bloggers and journalists shared their tasting notes online. The campaign trended nationally, reaching an impressive 1,707,748 (via twitonomy)”.

Rum tasting from your very own home – how could you not want to be a part of it? It was a huge success. Next time we’re going global! Watch this space…

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